In this vodcast episode, Minou Schillings interviews the futurist Ghalia Naseer, who has worked in marketing for 18 years. She calls herself the Curator of Rainbows, with an interest in advocating an alternative economic reality within planetary boundaries where intentional leaders act to preserve true wealth.
They talk about what we can learn from the sound of whales and the connection between mushrooms and marketing. Why is it so important to learn to listen and focus more on nature to understand how to make sustainable change? By showing some examples, Ghalia takes you on an acoustic journey you have never heard before!
Furthermore, Ghalia and Minou talk about the role of these examples for marketers and why it is essential for them to get closer to the place. They dive deeper into why the marketing industry must change and how to use its capacities. To close this episode, Ghalia and Minou discuss, with the example of pop songs from whales and the perspective of penguins, how we get more sensitive to the consequences and how we can use the power of curiosity and playfulness to connect with each other and the world around us!
If you want to learn more about Ghalia or connect with her, visit her on LinkedIn!
Outstanding Quotes:
“As marketers and people who enjoy communication and language, whales emerge every day, take a breath, and say today is a good day to write a poem.” Ghalia
“We've listened from our own perspective instead of listening to all the other ways this world communicates with.” Minou
“If you ever wanted psychedelic music, it's mushrooms hanging out with mosses.” Ghalia
“Marketers have this wonderful opportunity to take on this honorable role of going closer to their colleagues.” Ghalia
“What will the world look like if we stop seeing ourselves as pins in this marketing industry and instead see ourselves as translators?” Minou
Book ideas:
How to speak Whale (Tom Mustill)
Let's become fungal (Yasmine Ostendorf-Rodriguez)
Gathering Moss (Robin Wall Kimmerer)
Chapters:
00:00 Introduction and the normalization of killing living beings
03:12 The intelligence and communication of whales
11:23 The Role of Marketers in Amplifying Biophobia
19:06 Connecting with stories and places
27:47 Connecting with artists for Immersive Experiences
32:08 Deepening Relationships with the Natural World
What do whales and mushrooms have to do with marketing?