What to expect
Tune into the first episode of the Regenerative Marketing Podcast! Our host Moh Al-Haifi sits down with Minou Schillings, a key initiator of the regenerative marketing movement. This episode takes you inside Minou's personal journey and her role in shaping a marketing future that’s good for both people and the planet.
In this debut episode, Moh Al-Haifi talks with Minou Schillings about her path to co-founding the regenerative marketing movement. Broadcasting from Portugal, Minou walks us through her roots in the Netherlands, her academic pursuits in food innovation and marketing, and the life experiences that steered her towards a new way of thinking about marketing.
Minou discusses her initial, somewhat accidental entry into marketing, driven by youthful whims rather than a clear career goal. She shares how early professional challenges, particularly projects promoting unhealthy consumer habits, sparked a deep reevaluation of her role in marketing. These turning points led Minou to advocate for a shift away from profit-driven marketing to strategies that enhance community and environmental health.
Throughout the episode, Minou emphasizes the need to overhaul traditional marketing practices that exploit individual insecurities for profit. She introduces the concept of regenerative marketing, which aims to rejuvenate both our environment and societal structures through responsible and mindful marketing practices.
Using a simple metaphor, Moh and Minou explain regeneration: Imagine removing concrete tiles that stifle the earth's ability to thrive, allowing life to flourish once more. This vision for marketing calls for a fundamental change in how we promote and sell, shifting the focus from consumption to contribution.
The conversation concludes with Minou urging marketers to use their storytelling prowess not just to sell products but to foster genuine, positive change in the world.
Quotes
Minou insightfully notes:
"It’s time to slow down because we might need a complete turnaround in our approach."
She further encourages collective action:
"If we come together with this realization, we can start making significant changes quickly, even as we think things through carefully."
This episode invites listeners into a heartfelt discussion on transforming marketing into a force for good, led by one of the movement’s pioneers.
Connect with the contributors
Connect with Minou:
LinkedIn - https://www.linkedin.com/in/minouschillings/
Email - minou@thegreensprint.com
Connect with Mon:
LinkedIn - https://www.linkedin.com/in/mohalhaifi/
Email - moh@zebragrowth.com
Episode #1:Introducing Co-Initiator, Minou Schillings