Welcome back, to a new episode of the regenerative marketing movement vodcast!
In our latest episode, Moh Al-Haifi interviews our new guest and movement steward from Australia, Melissa Packham.
She is an unashamedly enthusiastic, experienced communicator, mom, well-regarded strategist, and sustainability consultant with a wide knowledge and history in marketing.
Enjoy the journey of Melissa's marketing experience, her mind views, goals, and what got her into marketing. How and why did a man in a cobalt blue suit bring her into marketing?
After many years in the industry, Melissa realized something had to change!
They'll talk about how taking a risk, leaving the cycle, restarting, breaking free from consumption and patterns, and going out of your comfort zone brought her new ideas, perspectives, and motivation.
Afterward, Melissa and Moh discussed more about Capitalism, why she joined the regenerative marketing movement, the power of meeting like-minded people, and saying no to things that are against your values. What are the possibilities for the future of marketing? Melissa and Moh are discussing some ideas.
In conclusion, Melissa shares why reconnecting with Nature and the positive influence of Indigenous knowledge are really important.
These topics helped her to focus and reconnect on the essential things for everyone, including herself, and to follow the journey of a new regenerative perspective in the marketing industry.
If you want to learn more about Melissa’s work and person, visit her on LinkedIn!
Quotes:
“You see a blue car, you're buying a blue car, and then you'll see blue cars everywhere” Melissa
“We're stuck on the ladder, we're doing the cycle and can't break out from it” Melissa
“We've forgotten how to think for ourselves” Melissa
“Fear blocks our view and let us not be curious and creative” Melissa
“Marketers help to shape culture” Moh
“We've outsourced our creativity to AI. We're excited about giving that part of humanity to a machine to do it for us. So what will be left?” Melissa
Chapters:
00:00 Introduction and background
02:18 Life-changing moments and mindset shift
06:22 Choosing freedom and aligning with Values
15:54 Breaking Free from Consumerism and Finding Simplicity
26:08 The Journey and Tensions
32:16 Capitalism's impact on Innovation and creativity
39:03 The future of marketing: connecting real needs with responsible solutions
41:50 Reflecting on Values and Finding like-minded individuals
45:01 Saying no to what goes against Personal Values
48:32 Reconnecting with Nature and Indigenous Knowledge
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