In this podcast episode, Lee Fitzpatrick interviews Fleur Augustinus, a designer who volunteered her time to help develop the brand identity for the Regenerative Marketing Movement. Fleur shares her background as a designer and her journey in the field. She discusses her inspiration and creative process, emphasizing the importance of storytelling and making heavy topics accessible and fun. Fleur also talks about the role of marketing and design in creating positive change and highlights the need for collaboration and breaking down silos. The conversation concludes with a discussion about the rebranding project and the vision behind the new brand identity.
Keywords
regenerative marketing, design, branding, creativity, storytelling, collaboration, accessibility, positive change
Takeaways
Creativity and design can play a crucial role in making heavy topics accessible and fun.
The overconsumption of goods is a major challenge that marketing and design can address by promoting conscious choices.
Collaboration and breaking down silos are essential for driving positive change in the creative industry.
The new brand identity for the Regenerative Marketing Movement aims to attract creatives and inspire them to think more environmentally conscious.
The rebranding project highlights the importance of flexibility, appreciation, and co-creation in achieving a successful outcome.
Titles
Addressing Overconsumption through Conscious Choices
Making Heavy Topics Accessible and Fun through Design
Sound Bites
"The most annoying thing that annoys me the most at the moment is overconsumption, the stuff we have, the stuff we don't need."
"We need to join forces and what the skills we already have."
"We need to not get stuck in our own philosophical group community. We need to get the story out."
Chapters
00:00
Introduction and Background
02:23
Getting to Know Fleur's Journey as a Designer
08:21
The Role of Marketing and Design in Creating Positive Change
30:47
The Rebranding Project and Vision
38:47
The Most Rewarding Part of the Project
42:54
The Hope for the New Brand Identity
Re-imagining the brand identity for The Regenerative Marketing Movement